• Guacamole
  • 2011

Creation of the visual identity for the “Guacamole” chain of Mexican cuisine restaurants.

The base concept of the logo symbol is the Aztec calendar, the central part of the logo is designed based on the center of the “Stone Stone” calendar, where all the original iconography was replaced by the ingredients of the guacamole recipe, with the avocado in the center .

  • Guacamole
  • 2011

Creation of the visual identity for the “Guacamole” chain of Mexican cuisine restaurants.

The base concept of the logo symbol is the Aztec calendar, the central part of the logo is designed based on the center of the “Stone Stone” calendar, where all the original iconography was replaced by the ingredients of the guacamole recipe, with the avocado in the center .

Main logo

Horizontal logo

Simplified version for reduced sizes.

Colors

According to the logo concept, iconography was developed to accompany the Guacamole brand, based on the Mayan seals.
In this example of use, the history of guacamole is represented from the creation of the ingredients to its arrival on the plate.
Some of the icons are based on original Mayan seals and others are new creations.

Icons that represent how to eat a burrito and were inserted into the meal receipt.

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